Bollywood's good old days are gone. The job is not over after making the film. In such high competition market the filmmakers cannot leave a single stone unturned.
The producer(s), director (s) and also actor(s) have to go all out with their promotional strategy to stand out from other competitors. But nowadays, release date also play a key role behind a film's success.
Now, a film success is measured by how much it earns at the box office. The new strategy is to release the film on festivals to maximise profits. Big stars of B-town want to play safe and release their films only on festivals.
Shah Rukh Khan's Fan considered as a flop because the film did'nt earned enough in the box office and also the film released on non-holiday.
Many big stars will deny this fact, that a movie's success is measured by it earning, they are also using the same strategy aswell. Stars like Salman Khan, Shah Rukh Khan, Aamir Khan, Akshay Kumar, Ajay Devgan etc, over an year ago book their film's release date. So they can release their film on their favorite festival.
Have a look at the festival weekend release of 2017
Raees starring Shah Rukh Khan and Kaabil starring Hrithik Roshan will be release on Republic Day of 2017
Tubelight starring Salman Khan will be release on Eid.
Crack starring Akshay Kumar will be release on Independence day
Ajay Devgan's Golmaal 4 will be release on Diwali
Tiger Zinda Hai starring Salman Khan will be release on Christmas.
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