Baba Ramdev's Patanjali Ayurved which turnover is around Rs 5000 crores in 2016 is giving all the other
giants a hard time. Patanjali has over 350 products and did not compromised anything to take on the giant in FMCG category.
In an interview to BTVI the Managing Director of Patanjali, Mr Acharya Balkrishna said "we are aiming to become number 1 in every segment" he also added "we aim to bring the best products in most affordable price. Patanjali is also planning to sell products over online. Patanjali also succeeded cracking the higer - income customers to use their products. The brand is running 5000 retail stores with 4500 distributors. Patanjali became the third largest seller of FMCG products at Future Retail.
Kishore Biyani head of Future Retail, Patanjali, said the sales are growing every month.
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